The Brand

1OAK is a nightclub chain known for their exclusivity and extensive celebrity guest list around the world. Boasting a rotation of world-renowned DJs and surprise performances, 1OAK provides a nightlife sensibility that caters to all types of partygoers.

The Challenge

MVA was tasked with throwing the #1 afterparty at Coachella, California’s hottest music festival. Expectations were high with over 750,000 people attending Coachella the previous year, ranging from influencers to top celebrities.

The Solution

MVA teamed up with 1OAK to provide a Coachella experience that was a one of a kind and truly unforgettable. Hosted by Tyga in partnership w/ Dogpound, an exclusive boxing gym located in NYC, MVA brought in a life size boxing ring that doubled as a DJ booth for the afterparty. Converting the pool into a dance floor and lining it with tables allowed for 1OAK to run their fabled bottle service for the likes of Leonardo Di Caprio, Lil Jon, Paris Hilton, Tyga, and many more. The towering #KEEPITPRIVATE sign lit hundreds of photos creating one of many photo opportunities MVA was keen to create for influencers and celebs to make their night envied by thousands. Food trucks, Ciroc and a music booming boxing ring was a clear knockout for all the guests who attended.

Irish Whiskey backdrop at One Oak Coachella Closing Party
Slane Irish Whiskey bottle on sand
Slane Irish Whiskey bar at One Oak Coachella Closing Party
2 girls holding Slane Irish Whiskey bottles
A girl posing with the guitar at One Oak Coachella Closing Party
Slane Irish Whiskey bottle at One Oak Coachella Closing Party

Let’s work together!

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