Taking place in Mexico, MVA was tasked to strengthen brand recognition and reputation in the United States by creating an unforgettable 3 day immersive experience in collaboration with Esquire Magazine.
Casa Herradura, located at Hacienda San Jose del Refugio, is the last tequila-producing Hacienda on the planet. Within its ancient walls, the brand crafts, and estate-bottled some of the finest tequilas anyone has ever tasted. It is here that Tequila Herradura invented the first reposado and extra añejo, forever changing the world of tequila. And it is here, from the small town of Amatitàn in the heart of Mexico’s tequila region, that they continue to set the standard for what’s to come. Esquire is the premier online publication for the latest news headlines, political developments, fashion advice, and most importantly food & drink recipes.
Strengthen brand recognition and reputation in the United States by providing quality content via a craft bartending competition.
Hosted at the AC Hotel by Marriott Guadalajara, Mexico, MVA handled every aspect of this epic weekend for Tequila Herradura. From airport transfers to unique education seminars, brand activations and the finest in culinary and cocktail experiences, MVA’s team of hospitality experts were on-site to provide world-class service. The weekend kicked off with a cocktail reception followed by a VIP experience on the Herradura Express train the next day. Guests were treated to a VIP tour of the iconic Casa Herradura and lunch in the blue agave fields. That night, guests attended a private dinner at Hueso. On day three, guests took the Tlaquepaque Tour, experienced glass blowing and then had a private lunch at Casa Tuna. That evening, there was a dinner and sensorial experience at Casa Pedro Loza and a tasting led by Holden Chang. Guests departed via private airport transfers on day 4.