Capitalizing on Jack Daniel Tennessee Apple’s rich apple taste and smell, MVA designed a custom mobile activation that engaged consumers through their senses.
Jack Daniel’s is an iconic American brand since 1866 and constantly introduces new, unique flavor profiles and tastes for their consumers to enjoy.
Drive pre-launch sales, increase brand awareness to consumers, and create B2B business opportunities for Jack Daniel’s new flavor profile, Tennessee Apple.
Launched in 12 cities, Martin Vanegas Agency designed, produced, fabricated and managed an experiential awareness campaign designed to target consumers as well as B2B relationships. Capitalizing on Jack Daniel Tennessee Apple’s rich apple taste and smell, MVA designed a custom mobile activation that engaged consumers through their senses. To resemble a real apple orchard, an apple tree with fresh apples was transported to each market. The activation boasted a custom back bar with buckets full of apples and consumers were encouraged to taste samples of the beverage from a custom wooden bar cart. Exclusive merchandise, including Jack Apple lip balms, koozies, t-shirts, and hats, were distributed to those that participated. The entire experience was amplified and captured by a GIF photo booth for consumers to share their experience instantly.